Car dealerships are committing to their AI futures in big ways.
81% of car dealerships expect their AI budgets to rise in 2025 and of those who are using it already, 55% are experiencing an increase of over 20% in return on investment.
Customer relationship management is the biggest area of AI use followed by sales and customer service, fraud detection, and predictive maintenance.
To me, this reflects a critical need to train your people in on AI and maintain that human element. Ultimately, it’s AI AND humans that produce the best ROI.