The holidays are a time for joy, not stress. Yet, walking into a dealership and encountering pushy sales tactics can quickly turn a car-buying experience into a nightmare.
Today’s customers don’t want to be “sold to”—they want to be heard. Especially during the holiday season, when emotions are high, people appreciate sales professionals who prioritize their needs, not just the transaction!
That’s why dealerships should double down on training sales teams in consultative selling and active listening.
This style of selling helps your team focus on understanding what the customer truly wants, and guiding them to solutions, rather than pushing deals that might not align with their goals.
A well-trained sales team creates trust and builds relationships, leading to not only satisfied customers but also lifelong advocates for your dealership.
As the holiday season officially kicks off, let’s leave the hard sell behind and make the dealership a stress-free, supportive stop in someone’s journey.👍👍