Customers have grown to expect convenient, personalized experiences, and that’s no different in the automotive retail space.
Unfortunately, the nature of the industry presents some barriers to enhanced CX, to the frustration of retailers and customers alike. Data inaccuracy is a specific concern, with 83% of consumers concerned about it, 72% finding feature information unclear and 76% not trusting online data as much as in-store information.
How can dealers respond? Seamless, effective proprietary integration and adopting an ‘experience-first’ approach to innovation.
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