đźš— Are You Truly Engaging with Your Customers?
At first, Don Pelham doubted the effectiveness of automating posts to a dealer’s Facebook page, thinking, “No one’s buying cars from a dealer’s Facebook.” But the results told a different story.
One dealer reported that Facebook led to 21 car sales in a single month! It was an eye-opener and a reminder that success often comes from leveraging multiple touchpoints and constantly reassessing what works.
Key takeaways:
âś… Tools that capture customer names and numbers are game-changers.
âś… Crediting the right lead provider remains a challenge, but progress is being made with smarter systems to track the customer journey.
✅ Don’t underestimate any channel—sometimes the unexpected ones deliver big results.
Innovation and adaptability are essential in today’s market. What tools or strategies have surprised you in delivering results? Let’s discuss!
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