AI and the Automotive Industry
Car dealerships are committing to their AI futures in big ways. CLICK HERE TO LEARN MORE 81% of car dealerships expect their AI budgets to rise in 2025 and of those who are using it already, 55% are experiencing an increase of over 20% in return on investment. Customer relationship management is the biggest area […]
Servant Leadership: What It Takes
I always try to practice humility in everything I do, but especially in my leadership. https://ceoworld.biz/2024/11/27/servant-leadership-powerful-results-the-invisible-influence/ It also happens to be an integral feature of successful servant leadership. When paired with confidence, leaders can cultivate relationships to collaborate on difficult problem-solving. This really sums it up – Servant leadership is not without power. They are […]
Innovative Car Dealership Sales Training
Excellent example of innovative car dealership sales training here. https://www.cnbc.com/2024/05/01/ford-university-dealer-training-ev-ai-gamification.html Creating engaging training programs means improved employee engagement and boosted customer engagement as a result. Read how Ford is using AI, Netflix/YouTube-style videos, and gamification to train its car dealers on EVs and other topics. hashtag#Training hashtag#TalentDevelopment hashtag#Innovation hashtag#CarDealerships
The Power of Onsite Conversion Tools: Turning Visitors into Buyers
The Power of Onsite Conversion Tools: Turning Website Visitors into BuyersYour dealership’s website isn’t just a digital showroom—it’s the first step in the buying journey. But if visitors aren’t engaging with your site, they won’t make it to your lot. That’s where onsite conversion tools come in. Interactive features like trade-in valuation tools, payment calculators, […]
Why Social Media Marketing is a Must for Dealerships
Why Social Media is a Game Changer for DealershipsIf your dealership isn’t using social media to engage with customers, you’re missing out on one of the most powerful tools available. Today’s car buyers don’t just browse dealership websites—they check Instagram for new arrivals, scroll through Facebook Marketplace, and watch YouTube reviews before ever setting foot […]
Unlocking the Potential of Digital Marketing for Auto Dealerships
How Digital Marketing Fuels Dealership Growth Car buyers aren’t walking onto the lot as their first step—they’re searching online, comparing prices, and reading reviews before ever setting foot in a dealership. That means if your digital marketing strategy isn’t strong, you’re missing out on ready-to-buy customers. Why Digital Marketing is Essential for DealershipsIt’s not just […]
Activating Customers Within Your DMA
How to Activate Customers in Your Dealership’s Market Your dealership’s success depends on more than just having the right inventory—it’s about making sure the right people know about it. That’s where Direct Market Area (DMA) activation comes in. By focusing on hyper-local strategies, you can drive more traffic to your showroom and increase sales by […]