Paid Ads for Service Departments
Fixed ops is the most profitable and stable revenue stream in your dealership. GDS builds targeted paid ad campaigns that fill your service drive with loyal, high-value customers.
Your Service Drive Is Leaving Money Behind
Most dealer marketing budgets are 90% focused on selling cars — yet service departments generate 50%+ of total dealership gross profit. GDS service advertising closes that gap.
We build and run paid advertising programs specifically for your service department — targeting vehicle owners in your area who are due for service, who own the same brand you service, or who have defected to independent shops. The result: a fuller drive, higher RO count, and stronger customer retention.
Targeted Campaigns for Every Service Category
We run campaigns for every service your department offers — from quick lube to major repair.
Smart Targeting for Maximum Drive Volume
Geo-Targeted Search Ads
Google search campaigns targeting local vehicle owners searching for the services you provide — capturing demand the moment it exists.
Facebook Vehicle Owner Targeting
Reach households in your area who own the specific makes and models you service — with offers and promotions tailored to their vehicle.
Service Database Reactivation
We upload your lapsed service customer list and run targeted campaigns to bring them back — the highest-ROI service marketing you can run.
Online Scheduling Integration
Campaign landing pages connect directly to your online scheduler — turning ad clicks into booked appointments without a phone call required.
Fill Your Drive. Retain More Customers.
Let's look at your current service marketing spend and show you exactly how much more RO count and gross profit is available with the right paid strategy.