Data & Intelligence

Vehicle Listing Ads

Show buyers the exact car they're looking for — your actual inventory, with real pricing and photos — the moment they search for it on Google or browse their Facebook feed. VLAs are the most direct path from buyer intent to your lot.

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Why VLAs Win

Show Buyers Your Actual Inventory

Traditional ads show your brand. Vehicle Listing Ads show your cars. When a buyer is actively searching for a 2023 Camry SE with under 30k miles, a VLA showing your exact match is infinitely more compelling than a generic dealer ad.

GDS manages your Vehicle Listing Ad program from feed setup to daily optimization — ensuring your live inventory syncs automatically, your pricing stays current, and every ad is targeting the right buyer at the right moment across Google and Meta platforms.

Live inventory feed — ads updated automatically every 24 hours
Vehicle-specific targeting based on make, model, year, and price range
Aging inventory logic — budget shifted to vehicles needing velocity
VDP retargeting — follow up with shoppers who viewed specific vehicles on your site
Vehicle Listing Ads
higher click-through rate vs. standard display ads for auto
40%
lower cost-per-VDP visit compared to branded search
Auto
inventory sync — sold vehicles removed, new arrivals live instantly
Where We Run Them

VLAs Across Every Major Platform

We manage your vehicle listing campaigns across the platforms where auto buyers spend their time — ensuring maximum coverage at every stage of the shopping journey.

  • Google Vehicle Ads

    Appear at the very top of Google search results with photo, price, mileage, and year — capturing buyers at peak intent before they visit any other site.

  • Facebook & Instagram Dynamic Inventory Ads

    Dynamic ads that automatically populate with your live inventory — retargeting website visitors with the exact vehicles they viewed.

  • Programmatic VDP Retargeting

    Follow VDP visitors across premium publisher sites with the specific vehicle they looked at — bringing them back to complete their inquiry.

Automatic Feed Management

We set up and maintain your inventory data feed — ensuring photo quality, pricing accuracy, and attribute completeness across all platforms.

Aging Inventory Prioritization

Vehicles approaching 45, 60, and 90 days automatically receive increased budget and urgency messaging — protecting your gross and improving turn.

VDP & Lead Attribution

Full attribution from ad impression to VDP view to lead form submission — so you know exactly which vehicles and audiences are producing results.

Put Your Inventory in Front of Buyers Who Want It

Talk to a Solutioneer and get a VLA readiness assessment — we'll review your current inventory feed, identify gaps, and show you what a fully optimized Vehicle Listing Ad program would look like for your store.

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