Data & Inventory

VLA Solution

Google Vehicle Listing Ads put your actual inventory in front of buyers who are actively searching for their next car — right now, at the top of search results. GDS manages every detail of your VLA program for maximum exposure and qualified leads.

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What Are VLAs?

Your Inventory at the Top of Google

Vehicle Listing Ads (VLAs) are Google's native inventory ad format for dealerships. When a buyer searches "used Honda Accord near me," your actual vehicle — with photo, price, mileage, and dealership name — appears at the very top of the results page.

GDS manages your entire VLA program — from feed setup and optimization to bid management and performance tracking — so your inventory gets maximum visibility with minimum wasted spend.

Real vehicle listings with photos, price, year, make, and model
Automatic inventory sync — new arrivals appear within hours
AI-driven bid optimization for lowest cost-per-lead
Detailed reporting on impressions, clicks, and VDP views per vehicle
Vehicle Listing Ads
GDS VLA Management

Full-Service VLA from Setup to Optimization

Inventory Feed Management

We set up and maintain your vehicle data feed — ensuring accurate, real-time inventory data flows to Google with the right attributes to maximize ad quality.

Bid Strategy Optimization

AI-powered bidding automatically prioritizes vehicles that are most likely to convert — reducing spend on aging inventory and focusing budget where it produces results.

Performance Analytics

Monthly performance reviews with your Solutioneer — covering cost-per-click, vehicle detail page (VDP) visits, and lead attribution by vehicle.

Local Market Targeting

VLA campaigns are geo-targeted to your DMA — so your ad dollars reach buyers within your actual market, not buyers 500 miles away.

Get Your Inventory In Front of Ready Buyers

Talk to a Solutioneer about launching or optimizing your Vehicle Listing Ads program — and find out how much inventory exposure you're missing right now.

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